Retail expansion in 2026 remains weighted toward tier-1 consumption centres, but tier-2 markets are increasingly attractive for brands seeking earlier-entry economics and lower competition density.
Tier-1 priorities
Delhi NCR, Mumbai, and Bengaluru continue to anchor national rollouts for fashion, F&B, and lifestyle brands. Rental levels are higher, but catchment depth and brand visibility justify premium positioning.
Emerging corridors
Hyderabad, Pune, and Ahmedabad offer compelling combinations of income growth, organised retail infrastructure, and relatively competitive rents.
Rollout sequencing
Brands should sequence cities by category fit, supply availability, and operational readiness — not headline market size alone.
Contact OREA for city-wise shortlists and micro-market intelligence.